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Database segmentation for campaign deployment purposes: one-off lists and on-going contact feeders.
Development of custom Emails, Forms and Landing pages using optimized HTML code, adapted for the platform of your choice.
Campaign assets setup: landing pages, forms and emails. Build multi-touch, complex automated programs.
Cross-browser and cross-client asset testing for best user experience. User Acceptance Testing and E2E response flow validation.
Campaign setup audit and best practice implementation. Supporting the best user journey based on the capabilities of each platform.
Data and assets inventory (contacts, HTML, campaigns, programs), cross-platform adaptation for HTML and back-end programs, deployment and E2E testing for a smooth platform migration.
Marketing Automation Platform Setup & Support: platform deployment, system integration, microsites enablement, template creation, Lead Scoring setup, Subscription Center setup.
WYSIWYG HTML builder, online business process forms, custom reporting tools development.