Challenges were placed, solutions drawn, and commendations never failed to appear.
“Marketing Automation first arrived in the global marketing consumers world a few years ago, and it disrupted many of the traditional digital strategies. The effects could be seen immediately, as the new processes improved lead targeting success, all while boasting its operational efficiency through restructured internal marketing operations, proving a far better and faster team. From curated content creation, proofing then flowing into the automated digital marketing funnels, to smart reporting and dynamic contact database cleansing, the potential of the future was here.
When we first encountered this new disruptive marketing technology, anything was barely documented, pre-made processes were scarce, whilst the hype of marketing automation has just hit the B2B market. The expectations of early adopter companies were high, but so were our hopes that what we did mattered in the long run. Relying only on our wits and knowledge of the platforms, we started our endeavor to create solutions for issues no one ever had before. Some of us participated in placing the first corner stone of processes and workflows still found on MA forums, pushed by our clients need to evolve and increase lead generation without having to double the budget or the team. Challenges were placed, solutions drawn, and commendations never failed to appear.”
Gabriel - Logarithmic Co-Founder