Email Automation: How to improve your email deliverability

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.

Marketing Automation Strategy: from Insight to Action

Looking for real results from your marketing efforts? Say goodbye to guesswork and hello to the practical power of insights. In our upcoming blog post, we'll show you how to use Eloqua Insights to take the most informed decisions for your campaigns and lead you to better results in the future.

How to populate your Eloqua Lookup Table dynamically

How can you protect and maintain the hygiene and reliability of your database when it’s connected to multiple data entry points in a constantly evolving universe? Cleanse – Normalize – Enrich – Repeat. Oracle Eloqua supports these processes through different functionalities; you can define your data processing rules using a Contact Washing Machine, or you can build a custom program connected to different Data Tools.

Email Marketing Reporting: What are the essential KPIs to track?

Key data plays a major role in optimizing marketing automation performance. An overall understanding of how flexible a KPI is toward an established goal is a fact that can't be ignored. But even with a profound knowledge of the necessity for classic measures, it can still be a very overwhelming process. We have considered specific indicators which are critical in evaluating efficiency and performance.

Leveraging Advanced Intelligence in Marketing Automation Reporting

Nurturing your audiences in the best way possible and delighting them with relevant resources often depend on specific business requirements. One aspect, though, remains ever-influential. When wishing to send the right message, through an adequate number of attempts to reach out, all at just the right time too, it can be challenging to distinguish which contacts are ready to engage more, from those already saturated from having received too many emails.

Marketing Automation Performance: Assess, Understand, Enhance

Marketing automation opens up a wide range of opportunities to delight audiences through more objective, timely data monitoring, collection and analysis. Advanced marketing automation platforms, such as Oracle Eloqua, now allow you to target your users and customers with pinpoint accuracy. You can really reach your contacts at the right time, with the right content, on the right channel. Once you have deployed your campaigns, assessing their performance is critical.

Gain extra Insight from your Eloqua Visitor table

How quickly could an Eloqua Insight dashboard be drawn up to depict a full picture of the most recent, best-performing content and our users’ preferences? Which reports should be included in a weekly overview and how could we use this information to make well-informed decisions? In this article, we dive into a set of Eloqua Visitor reports that showcase digital marketing performance. Making use of the Web Visit Analysis and Webpage Activity subject areas, we can access important information.

Landing Page A/B Testing in Eloqua? Yes, please.

“Test, test, test!”. More than just a bizarre marketing mantra that will stay with you forever once you’ve read this article, this is a genuine way of getting to know your audiences better. A/B testing, or split testing, offers us the chance to see which components of our marketing endeavors perform well when facing our target audience, which parts perform even better or, conversely, underperform and should be reconsidered.

How Not To Trigger That "Spam" Emotional Response

Ever had that one annoying email sender you can’t seem to get rid of in your Other or Promotions tab? No point to this question – yes, you did. We all did. We’ve all reached saturation levels, we’re all at that point where creating a new email address appears to be a better idea than hitting delete on 20+ emails each morning… and then again, each midday… Sure, you can always unsubscribe. That’s a given and luckily, it’s the law.