GDPR Compliance In The Era Of Marketing Automation

Consumer data heavily influence business operations. In the last decade alone, data has become the living heartbeat of marketing automation systems. It allows systems to take a large number of decisions in a short time, enrooted in the information collected and processed, making all business processes vastly more efficient. If your business is located or has customers in the EU, then your data practices require GDPR compliance.

Cybersecurity And Data Management In Digital Ecosystems

In short, data governance is the formulation of policies meant to optimize, secure and leverage information, by aligning objectives between multiple functions. Besides understanding what data governance is, we have to acknowledge why it’s essential. A company’s size, database size, and specific digital marketing strategy are all variables that factor into touchpoint governance design.

8 Reasons Why Enterprises Choose Oracle Eloqua Marketing Automation

Leader Oracle Eloqua is the most powerful marketing automation platform in the industry. With enhanced capabilities designated to scale the needs of large-size enterprises and smaller business customers alike, Eloqua has nearly 400 applications and third-party platform integrations. While improving the future, Eloqua’s goal is to turn digital marketing into a lead-driving machine. Actually, Eloqua builds the foundation for efficient automated marketing campaigns by helping companies focus on engaging with their target buyers using personal and meaningful experiences.